Role of Love and Compassion in Business?

If the role of business is to identify an others pain and offer a cost effective solutions to that pain, one would suspect compassion would have a major role in business.

Should more businesses be embedding, or at least deriving inspiration from a Charter for Compassion when formulating the company mission and standard operating procedures?

Does the profit motive of business explicitly rule business out as vehicles of true love and compassion?

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