Our biggest change agent “Business”, develops, causing society to progress in some direction or another, for what seems like more and more inexplicable reasons.
Surely as a society it would be great to have confidence that our most powerful change agents are doing what they do for admirable reasons?

According to a new study by Badenoch & Clark, claims that 83% of employees think their employer lacks proper commitment to corporate social responsibility. In fact, 28% dismissed their companies’ efforts as nothing more than a box-ticking exercise.

The case could be made that poor internal communications are responsible for this interesting statistic. The employees just don’t know what is in the heart of their power brokers?
A more probable answer is that the employees are in fact the most reliable source of true understanding of the heart and mind of an organisation.

Either way, a method of constantly measuring that heart and mind, that doesn’t require expensive surveys by expensive consultants would seem sensible.